In this project I rebranded an art centered summer camp located in South Jersey. The design centered around the playful, artistic, and friendly mission that the camp is based around.

Appel Farms

Signpost with directional signs for "Crafts Meadow Barn," "Music Jackson Hall," and "Drama Teasdale Center."

Background

This full rebranding project allowed me to create a variety of engaging collateral, from a camp bus and wayfinding signage to paint supplies and stationery. It was an exciting opportunity to develop a strong, cohesive brand language that could be seamlessly applied across many different touchpoints.

What made this process especially rewarding was Appel Farm’s clearly defined values. Their personality and mission were already well established, giving me a solid foundation to guide the design. In the end, the project came together in a way that felt both cohesive and perfectly aligned with the camp’s vision.

Flat lay of stationery design featuring a letterhead, envelope, notebook, pencils set, and business card with geometric patterns and 'appel farm' branding. The notebook is labeled 'A Notebook for Messy Drawings.' The design features blue, orange, and cream colors.

The Details

Being from Minnesota, I’ve always been fascinated by barn quilts—painted designs that farmers display on their barns as a sort of crest. Each one is unique, featuring bold, colorful quilt-inspired patterns that bring a sense of tradition and artistry to their farms. I felt this concept aligned perfectly with my vision for the brand, so I paired it with a pinwheel design. This added a playful, child-centered element, making the logo feel more inviting and dynamic. The combination of the barn quilt and the pinwheel resulted in a mark that is both clever and full of energy, blending their history with a sense of fun and creativity.

The logo was designed using simple geometric shapes, making it easy to create patterns and extend the brand’s visual language. I chose an inviting color palette featuring two shades of blue and gold as primary colors, complemented by green for secondary applications and a soft cream for backgrounds. For typography, I selected a serif font as the primary typeface—it has a friendly feel, reminiscent of a typeface you’d find in an elementary school classroom, and provides a nice contrast to the clean, simple shapes of the logo. A secondary sans-serif typeface is used for readability across all touchpoints, ensuring the design remains both approachable and functional.